Business Strategies
Sustainable Competitive Differentiation
The Market
- Market Characterization and Drivers
- Market Analysis and Sizing
- Market Opportunity
- Competitive Analysis and Differentiation
Marketing Strategies
- Product/Service Positioning
- Value Proposition
- Prospect Identification & Lead Generation
- Advertising & Promotion Strategy
- Marketing Campaigns
- Multimedia/Collaboration Strategy
- Marketing Collateral
- Pricing
- Strategic Relationships
Sales and Distribution
- Cost of Customer Acquisition and NPV
- Distribution and Value Added Reseller Strategy
- Direct Sales and Support Strategy
- Affiliates and Strategic Partners
- Revenue Projections
- Sales Compensation Plans
Technology
- Technology Differentiation
- Research and Development Road Map
- Technical Alliances
- Technology Risk Assessment
- Intellectual Property, Patents and Protection
Regulatory and Certifications
Landscape Overview
Strategy, Constraints, Tradeoffs
Operations
- Manufacturing Strategies
- Supply Chain and Sourcing
- Cost of Goods and Unit Cost Analysis
- Professional Services
- Outsourcing
- Capital Expenditure Requirements
- Hiring and Compensation Strategies
- Infrastructure Requirements
- Financing Requirements
Financial Proforma Development
- Income Statement
- Cash Flow
- Balance Sheet
- Goods Costing and Gross Margin Analysis
- Revenue/Employee Ratios
- Financing/Credit/Lease Lines
- Use of Proceeds
- Financial Ratios
- Breakeven Analysis
- IRR and NPV